We believe...
That we are on the face of the earth to make great products. That we must innovate in everything we do. That the future is there for the taking.
We believe in simplicity. In elegance. We believe that we need to own and control the core technologies and intellectual properties behind the products that we create, as well as the entire supply chain and logistics network in order to maximize profits and access new markets. We believe in equality, and we believe that through our products, we can be a force of truth, equality, and justice throughout the entire world. We believe in smart solutions. We believe in declining to participate in projects that don't excite us. We believe in fostering a deeply collaborative atmosphere. We believe that diversity is our greatest strength.
We Promise...
That we will always strive for excellence. That we will never settle for mediocrity. That the products that we create and market will always be second to none.
We promise to always stay true to our vision. We promise never to mislead our consumers or shareholders. We promise to always admit our flaws and shortcomings, should they ever arise, and to grow from them.
Our Mission...
Is to never stop creating. Never stop dreaming. Never stop wondering. Never stop innovating. Never stop.